As part of Palmas Homeowners Association (PHA) strategies and initiatives to promote the experience of Palmas del Mar through the World, on December 21, 2018, Mr. Antonio Maldonado, PHA Executive Director and Mr. Jesús E. Delgado, PHA-ARB Executive Director, joined a round table for tourism development sponsored by the Puerto Rico Destination Marketing Organization (DMO), Discover Puerto Rico. The activity was held at the Wyndham Rio Mar Hotel at Rios Grande Puerto Rico with a group of more than 40 representatives from several municipalities, hotels, and other tourism related industries.
Discover Puerto Rico is the official Puerto Rico DMO, created by the Law #17 of 2017 as a not-for-profit entity charged with promoting a destination and enhancing the long-term economic development of communities through travel and tourism. DMOs exist globally and every major destination relies upon the organization to grow its visitor economy.
Discover Puerto Rico is responsible for off-island promotion of leisure travel, meetings, conventions, and events through an integrated strategy. Through synergistic efforts and an aligned vision for the destination, Discover Puerto Rico intends to accelerate our visitors economy as a key driver to the Island’s economic growth.
Discover Puerto Rico is committed to creating a team of marketing and sales professionals who will design and implement innovative, results-oriented strategies to promote the Island as a world-class destination. The organization is designed to incorporate global best practices, institutional independence and continuity of management. In consultation with key industry stakeholders, they also work with the highest ethical values, transparency, accountability, and a bias towards action and agility.
The creation of a DMO will give the opportunity to Puerto Rico to create our official Brand as a country and give continuity and stability to the marketing efforts for our Island. They will be sharing information with us about their tourism industry researches and that will give us the opportunity to align our marketing efforts with Discover Puerto Rico and focus our strategies based on validated information about the needs and expectations of the USA and international tourists.
For more information about Discover Puerto Rico you should access www.puertoricodmo.com and www.discoverpuertorico.com